Essay on Using Attitudes to Predict Consumer Behavior

Exposition on Using Attitudes to Predict Consumer Behavior Exposition on Using Attitudes to Predict Consumer Behavior Exposition on Using Attitudes to Predict Consumer BehaviorEthical utilization has developed altogether as of late. Advertisers need to have a superior comprehension of the connection between moral perspectives and shopper conduct. As indicated by specialists, â€Å"consumer conduct lingers behind the expressed degree of worry about moral issues†(Harrison, 2005, p. 198).â There is the clear hole among perspectives and buyer conduct. By and by, 24% of the British shoppers describe themselves as â€Å"ethical consumers† (Harrison, 2005, p. 198). Moral conduct of purchasers has become an object of examination as of late. As indicated by Lucica Matei and Teodora Dinu (2012), â€Å"actual shopper conduct has been dismissed in research when contrasted with a progressively huge number of studies estimating consumers’ moral mentalities and beliefs†(p. 41). Drawing on the scholastic writing identifying with the connection among mentalities and conduct, it is impor tant to clarify why perspectives may not generally help to anticipate conduct and why the demeanor conduct hole may be so predominant. The Theory of Reasoned Action and the Theory of Planned Behavior help to offer clarification to consumers’ expectation of being associated with purchaser conduct. Perspectives may not generally foresee customer conduct as a result of certain shopper related barriers.Definition of termsThe term â€Å"consumer behavior† can be characterized as â€Å"the conduct of extreme buyers, the individuals who buy items for individual and family unit utilization and not for business purposes† (Ferrell et al., 2012, p. 114).The term â€Å"consumer attitude† characterizes the connection between customer conduct and the shopper air to buy any sort of items or administrations. The shopper demeanor can be evaluated by methods for normal buyer sentiment overviews which depend on genuine realities, just as by utilization pattern investigation , which gives the necessary â€Å"information on the genuine utilization of each product† (Lazzaroni et al., 2013, p. 84). As per Dr. Lars Perner (2010), purchaser disposition can be viewed as a complex of customer convictions, goals and sentiments toward some item inside the setting of advertising strategy.The term â€Å"attitude-conduct gap† can be characterized as the pressure that exists inside an individual (a shopper) between what he/she needs to do (or plans to do) and what he/she thinks he/she ought to do (or perform) (Trijp Fischer, 2010).â When people are approached to characterize their qualities and conviction, they show the demeanor that is the most suitable regarding the set up standards (Trijp Fischer, 2010). The size of theattitude-conduct hole can be controlled by the degree of equivocalness that is engaged with purchaser choice (Trijp Fischer, 2010).The utilization of demeanor theoryin comprehension of an assortment of attitudinal conceptsThe utiliz ation of disposition hypothesis in comprehension of an assortment of attitudinal ideas is fundamental for advertisers. There are two fundamental speculations that can be applied to this circumstance: the Theory of Reasoned Action created by Fishbein and the Theory of Planned Behavior created by Ajzen. As a matter of fact, the two speculations help to clarify the job of quick determiner of customer conduct †consumers’ expectation to be associated with this conduct (Ajzen, 2005; Brannon Feist, 2009). The two hypotheses accept that purchaser expectations ought to be centered around inspiration. Different persuasive elements influence buyer conduct. As it were, expectations are brought about by some persuasive variables so as to play out some conduct. Simultaneously, it is important to comprehend that an individual’s goal to play out some conduct (for example purchaser conduct) or not to perform it is â€Å"the prompt determinant of action†, whileâ an individ ual’s disposition is dictated by â€Å"the person’s convictions and assessment of the normal outcome† (Raoprasert Islam, 2010, p. 31).The Theory of Reasoned ActionThe Theory of Reasoned Action (Fig.1) is centered around the way that shopper conduct expectations are brought about by two significant reasons:Functioning of consumers’ perspectives toward their practices, â€Å"determined by their convictions that the conduct will prompt decidedly or contrarily esteemed outcomes† (Brannon Feist, 2009,p. 72).Functioning of consumers’ abstract standards, dictated by shopper view of the qualities put by others on the conduct and by their inspiration to follow these norms(Brannon Feist, 2009)According to the Theory of Reasoned Action, an individual’s disposition to conduct represents an individual’s evaluation of the positive and negative results of playing out the objective activity. The outcomes of the conduct are thought about (Brann on Feist, 2009).â â â â â â â â â â â as a rule, the Theory of Reasoned Action is centered around the supposition that purchaser conduct is controlled by an individual’s expectation to follow the standards of conduct, which can give the most precise forecast of buyer conduct. The degree of customer goal influences the chance to be engaged with shopper conduct (Raoprasert Islam, 2010).The Theory of Planned Behaviorâ â â â â â â â â â â The Theory of Planned Behavior is centered around the extra determinant of buyer goal to act †consumers’ impression of their authority over their conduct. As a matter of fact, the Theory of Planned Behavior can be seen as the expansion of the Theory of Reasoned Action (Ajzen, 2005). It is important to comprehend the job of consumers’ saw conduct control (Brannon Feist, 2009). This determinant was included to put accentuation the variables that strongly affect consumers’ aims. Due to the individua ls’ self-impression of control, it is conceivable to anticipate the probability of an individual’s activities (Brannon Feist, 2009).â â â â â â â â â â â According to the Theory of Planned Behavior, there are three fundamental determinants or components that influence customer conduct and expectations: individual factor, social factor and the factor that manages the issues of control (Fig.2).As an obvious certainty, the important disposition hypothesis assists with bettering comprehend an assortment of attitudinal ideas. The two hypotheses accept that an individual’s expectation to carry on with a certain goal in mind is subject to the individual’s mentality toward the conduct (for example the assessments of others, the individual saw conduct control and the individual’s want to perform activities) (Ajzen, 2005; Raoprasert Islam, 2010). At the end of the day, as indicated by these speculations, people may see different hindrances to sho pper conduct dependent on their own perspectives and thought about their own discernments (Ajzen, 2005;Brannon Feist, 2009).Paul A. Pavlou and Mendel Fygenson(2006) utilize the Theory of Planned Behavior to offer clarification to shopper conduct, just as to foresee the procedure of web based business appropriation by purchasers. Scientists place accentuation on the procedure that reflects two online customer practices: first, getting data and, second, buying an item on the web (from a Web merchant). Analysts â€Å"simultaneously model the relationship between these two unexpected online practices and their individual aims by speaking to buyer conduct hypotheses and the hypothesis of usage goals, respectively† (Pavlou Fygenson, 2006, p.112). Additionally, analysts utilize different techniques to infer for each sort of purchaser conduct its goal, conviction, demeanor, and social control.The significant reasons for attitudes’ inability to foresee buyer behaviorDue to the connection among mentality and shopper conduct, it is conceivable to anticipate the conduct of customers dependent on their own perspectives toward different items, brands, administrations, and so on offered by sellers.â when in doubt, customer conduct can be anticipated dependent on inspirational mentalities. In any case, at times, it is difficult to anticipate purchaser conduct since individuals â€Å"form mentalities that satisfy their social character capacities, and there is no any reliable connection among disposition and future behavior† (Mooij, 2010, p. 134). It has been discovered that mentalities may not generally be useful in foreseeing shopper conduct. It is imperative to comprehend the major barriersto foreseeing purchaser conduct (Harrison, 2005). As per the ongoing investigation led by the Cooperative bank, just 5% of the British shoppers settle on buy choices dependent on moral perspectives (Harrison, 2005). The accompanying elements may strongly affect purc haser conduct: changes in buyer esteems, changes in perspectives, changes in customer information about items, and changes in some critical parts of utilization process (cost and quality), changing in shopper propensities and inclinations (Harrison, 2005; Hoyer, 2012)Essay on Using Attitudes to Predict Consumer Behavior section 2

The Cold War (1945-1989) essay

The Cold War (1945-1989) article The Cold War (1945-1989) article The Cold War (1945-1989) essayThe Cold War is viewed as a huge occasion in Modern World History. The Cold War commanded a fairly lengthy timespan period: between 1945, or the apocalypse War II, and 1990, the breakdown of the USSR. This period included the connections between two superpowers: the United States and the USSR. The Cold War started in Eastern Europe and Germany, as indicated by the analysts of the Institute of Contemporary British History (Warner 15).â Researchers express that â€Å"the USSR and the United States of America held the aces in the hole, atomic bombs and missiles† (Daniel 489). As such, during the Cold War, two countries took the destiny of the world under their influence. The movement of the Cold War affected the improvement of society, which got mindful of the danger of atomic war. After the World War II, the world experienced mechanical advancement, which gave â€Å"the Space Race, PC improvement, superhighway development, stream carrier advancem ent, the production of global telephone framework, the appearance of TV, gigantic advancement in medication, and the making of mass industrialism, and numerous other achievements† (Daniel 489). In spite of the fact that the bigger piece of the world lived in neediness and needed mechanical advancement, the United States and different nations of Western world prevailing in financial turn of events. The Cold War, which started in 1945, mirrored the expanded job of mechanical advancement in the foundation of monetary connections between two superpowers.   The Cold War included inward and outside clashes between two superpowers, the United States and the USSR, prompting possible breakdown of the USSR.The Cold War: foundation informationThe Cold War comprised of a few showdowns between the United States and the USSR, bolstered by their partners. As per specialists, the Cold War was set apart by various occasions, including â€Å"the heightening weapons contest, an opposition t o vanquish space, a perilously bellicose for of strategy known as brinkmanship, and a progression of little wars, in some cases called â€Å"police actions† by the United States and now and again pardoned as safeguard quantifies by the Soviets† (Gottfried 9). The Cold War had various effects on the United States and the USSR. For the USSR, the Cold War gave enormous chances to the spread of socialism over the world, Moscow’s command over the improvement of different countries and the expanded job of the Soviet Communist party.In certainty, the Cold War could part the wartime coalition shaped to contradict the plans of Nazi Germany, leaving the USSR and the United States as two superpowers with significant financial and political contrasts. The USSR depended on a solitary gathering Marxistâ€Leninist framework, while the United States was an industrialist state with popularity based administration dependent on free elections.The key figure neglected War was the Soviet chief Gorbachev, who was chosen in 1985. He figured out how to alter the course of the USSR, making the economies of socialist administered states autonomous. The significant explanations behind changing in the course were poor mechanical improvement of the USSR (Gottfried 115). Gorbachev accepted that extreme changes in political force could improve the Communist framework. Simultaneously, he needed to stop the Cold War and pressures with the United States. The expense of atomic weapons contest had negative effect on the economy of the USSR. The pioneers of the United States acknowledged the proposed connections, in view of participation and common trust. The finish of the Cold War was set apart by marking the INF settlement in 1987 (Gottfried 115).The roots of the Cold WarMany American history specialists express that the Cold War started in 1945. Be that as it may, as per Russian specialists, antiquarians and examiners â€Å"the Cold War started with the Bolshevik Revolut ion in 1917, for this was the point at which the entrepreneur world started its precise restriction to and exertion to subvert the world’s first communist state and society† (Warner13). For Russians, the Cold War was hot in 1918-1922, when the Allied Intervention approach actualized in Russia during the Russian Civil War. As per John W. Long, â€Å"the U.S. mediation in North Russia was an arrangement planned by President Wilson during the principal half of 1918 at the earnest request of Britain, France and Italy, the central World War I allies† (380).Nevertheless, there are some different conclusions with respect to the starting points of the Cold War. For instance, Geoffrey Barraclough, a remarkable English history specialist, expresses that the occasions in the Far East toward the century's end added to the starting points of the Cold War. He contends that â€Å"during the past hundred years, Russia and the United States has would in general help each other a gainst England; yet now, as England’s power passed its peak, they met over the Pacific† (Warner 13). As per Barraclough, the Cold War is related with the irreconcilable circumstance, which included European nations, the Middle East and South East Asia. At last, this contention partitioned the world into two camps. In this manner, the Cold War inceptions are associated with the spread of ideological clash brought about by the rise of the new force in the mid 20-th century (Warner 14). The Cold War episode was related with the spread of purposeful publicity on the United States by the USSR. The propagandistic assaults included the analysis of the U.S. pioneers and their arrangements. These assaulted were destructive to the interests of American country (Whitton 151).The significant reasons for the Cold WarThe United States and the USSR were viewed as two superpowers during the Cold War, each having its own range of authority, its capacity and powers. The Cold War had been the proceeding with struggle, brought about by pressures, misconceptions and rivalries that existed between the United States and the USSR, just as their partners from 1945 to the mid 1990s (Gottfried 10). All through this significant stretch, there was the supposed contention between the United States and the USSR, which was communicated through different changes, including military development, the spread of promulgation, the development of undercover work, weapons improvement, extensive mechanical advances, and serious innovative improvements in various circles of human action, for example, medication, training, space investigation, etc.There four significant reasons for the Cold War, which include:Ideological contrasts (socialism v. capitalism);Mutual doubt and misperception;The dread of the United State with respect to the spread of communism;The atomic weapons contest (Gottfried 10).The significant reasons for the Cold War call attention to the way that the USSR was centered around the spread of socialist thoughts around the world. The United States followed just thoughts and restricted the spread of socialism. Simultaneously, the obtaining of nuclear weapons by the United States caused dread in the USSR. The utilization of nuclear weapons could turn into the significant explanation of dread of both the United States and the USSR. At the end of the day, the two nations were restless about potential assaults from one another; in this manner, they were following the creation of mass obliteration weapons. What's more, the USSR was centered around assuming responsibility for Eastern Europe and Central Asia. As per scientists, the USSR utilized different methodologies to deal with Eastern Europe and Central Asia in the years 1945-1980. A portion of these procedures included â€Å"encouraging the socialist takeover of governments in Eastern Europe, the setting up of Comecon, the Warsaw Pact, the nearness of the Red Army in Eastern Europe, and the Brezhnev Do ctrine† (Phillips 118). These activities were the main considerations for the doubts and worries of the United States. Furthermore, the U.S. President had an individual abhorrence of the Soviet head Joseph Stalin and his strategies. When all is said in done, the United States was worried by the Soviet Union’s activities in regards to the involved domain of Germany, while the USSR expected that the United States would utilize Western Europe as the significant apparatus for attack.The results of the Cold WarThe outcomes of the Cold War incorporate both constructive and adverse impacts for both the United States and the USSR.Both the United States and the USSR figured out how to develop gigantic arms stockpiles of nuclear weapons of mass devastation and ballistic missiles.The Cold War gave chances to the foundation of the military alliances, NATO and the Warsaw Pact.The Cold War prompted the rise of the ruinous military clashes, similar to the Vietnam War and the Korean Wa r, which ended the lives of a huge number of individuals (Gottfried13).The USSR fallen in light of extensive monetary, political and social challenges.The Cold War prompted the obliteration of the Berlin Wall and the unification of the two German nations.The Cold War prompted the breaking down of the Warsaw Pact (Gottfried 136).The Cold war gave the chances to accomplishing autonomy of the Baltic States and some previous Soviet Republics.The Cold War made the United States the sole superpower of the world due to the breakdown of the USSR in 1990.The Cold War prompted the breakdown of Communism and the ascent of globalization around the world (Phillips 119).The effect of the Cold War on the advancement of numerous nations was huge. The results of the Cold War were gotten from various inside issues of the nations, which were associated with the USSR, particularly creating nations (India, Africa, and so on.). This reality implies that international strategies of numerous states were ch anged (Gottfried 115).The Cold War (1945-1989) essayâ part 2

Astronomy and Renaissance essays

Cosmology and Renaissance papers The Renaissance was a period for change. Renaissance, French for resurrection, depicts the scholarly and financial changes that happened in Europe from the fourteenth through the sixteenth hundreds of years. During this time, Europe rose up out of the monetary decay of the Middle Ages and encountered a period of budgetary development. Above all, the Renaissance was an age in which imaginative, social, logical, and political idea altered. In the zone of crystal gazing, Renaissance researchers changed the thoughts and hypotheses that were natural in the Middle Ages. Researchers, for example, Nicholas Copernicus (1473-1543), Tycho Brahe (1546-1601), Johannes Kepler (1571-1630), and Galileo Galilei (1564-1642) made new revelations, presented new instruments, and created thoughts that modernized Renaissance convictions. During the Middle Ages and in any event, returning to early Greek and Roman culture, it was accepted that the earth was the focal point of the universe. The sun, moon, planets, and stars had two capacities: first, movement in circle around the fixed earth, and second, an interest in the day by day revolution of the heavenly circle which created our every day pattern of night and day (Cohen, 37). Prior to Galileo and Copernicus, there was the hypothesis created by a space expert named Claudius Ptolemaeus known as Ptolemy (kicked the bucket 141 or 151 AD). He composed a book, The Almagest, where he depicted and summed up the vast majority of old keeps an eye on comprehension of the universe. In detail, he depicts the appearances of the stars and planets, and attempted to clarify how the universe was developed and how it functioned (Ptolemaic System, 2). This was later known as the Ptolemaic framework. Notwithstanding, this framework guaranteed that the Earth stopped and was at the foca l point of the universe. Aristotle (384-322 BC) upheld the hypothesis of an earth focused universe with laws of material science and reasoning. Aristotle was an understudy of Plato, establishing his own school of Natural Philosoph... <!

The Urban Community and Racial Discrimination Project - 275 Words

The Urban Community and Racial Discrimination Project (Thesis Proposal Sample) Content: The Urban Community and Racial DiscriminationJennifer BryantUniversityà ¢Ã¢â€š ¬Ã†â€™Course Outline: The Urban Community and Racial DiscriminationProject DescriptionBy studying about the urban community, students can apply social sciences to their daily activities in their communities. This project will discuss and explore racial conflict, a major urban problem facing our community, and how it can be solved by utilizing the skills of the social sciences and applying them to this and other social problems.Course Topics1. An introduction to the Urban Community.Here, I will begin by talking about the course, The Urban Community. I will explain what it is about, and how it relates to the social sciences, and how we as students, are taught to examine our everyday experiences in our community and utilize these skills in the social sciences to solve our daily problems.2. Describe how Various Disciplines within the Social Sciences view and Relate to the Urban Community .I will explore on the disciplines within the Social sciences such as anthropology, economics, history, sociology, and political sciences. I will also describe how each of these social sciences view the urban community as well as explain what relevance they are to the urban community.3. Research ProblemA. Studying Racial Discrimination as a social problemAlthough racial discrimination has significantly decreased over the last few decades, it is still a major problem that faces the urban community. In this section, I will explore this issue in great detail. I will find out what is the primary cause of racial discrimination in the urban community.4. Review of Literature.A. I will conduct investigations in libraries and on the internet, and find out whether similar studies have been carried out on this topic. I will note the findings, and significant results, and whether there are any consistencies and or inconsistencies among these findings.B. I will visit various sites such as the New York Historical Society and the Weeksville in an attempt to learn more about racial discrimination and what are the main causes of racial discrimination. I will also research on ways that racial discrimination affects the society, businesses, and individuals. I will also talk to people in these places and find out whether they have any experiences with racial discrimination and how they responded or reacted in such instances. Doing this will help me know how victims of racial discrimination react in such situations4. MethodologyA. Utilizing Disciplines within the Social Sciences and applying them to the study of racial discrimination.In this sub-topic, I will utilize the skills that I have learned in the social sciences and use these skills to explore the issue of racial discrimination. I will also discover the various ways that I can apply these disciplines to this social problem and try to end it. I will also try to educate people about how to solve this issue b y applying these disciplines, and find out their views about my solutions and whether they are open to trying out these methods.B. Describe the Diversity of Human Experiences Within Communities.I will identify my research procedures in great detail and use my findings to describe how human beings experience different experiences within their respective communities and explore the several differences among these communitie...

Article Review No Deposit Bonus - 2041 Words

Article 3 – No Deposit Bonus In the world of UK based online casino gaming you should be one thing above all else, that being selfish. Now I know that sounds fairly harsh, because being selfish isn’t seen as a positive, but if you want to be successful in the world of online casino it should be considered a must. There is no looking out for your fellow player, it is a case of that you should only ever look out for number one. One area in which being selfish is absolutely crucial is when it comes to online casino bonuses, more specifically no deposit bonuses. These promotions are in place to entice you into playing at a particular online casino and are something that you should take advantage of, being as selfish as you can be in the process. The issue with online casinos bonuses, no matter whether it’s a free casino bonus, free spin bonus, mobile casino bonus, bingo bonus, no deposit casino bonus, or any other form of casino bonus, is the definition and choice at hand. Anyone who is on the look out for an online casino bonus needs to be aware of what’s available to him or her, which is why this guide is on hand. The following looks at the types of online casino bonus available and how you can get your hands on them. Once upon a time, an online casino bonus was more of a luxury than anything else. It was something that an online casino would hand out if they were feeling generous and in such instances the bonuses in question were fairly lacklustre. These days however theShow MoreRelatedKeyword : Best Bingo Sites Reviews Essay1007 Words   |  5 PagesKeyword: Best Bingo Sites Reviews Find out Best Bingo Sites Reviews Find the world’s Best Bingo Sites Reviews before to begin playing online. What are the Best Bingo Sites Reviews Online? There are millions of online bingo review sites available in the market today. Players are spoilt of getting too many choices when it comes deciding upon which games ensure maximum payout. 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Gender Inequality Today s Society - 1406 Words

Gender inequality is the difference in the way someone is treated perceive depending if they are a male or female. Throughout the years, it was common to see a great inequality in the way women were treated. It is not just that males and females are biologically and anatomically different rather that society has created stereotypes as a way to assign roles for both, making a gap between them. There has been a long battle in the women’s community as a way to try to achieve equality. One of the greatest accomplishments on equality happened in 1920 with the 19th amendment. The 19th amendment is accountable of providing women with the right to vote. Even after the battles it is still common to find gender inequality in today’s society. Society has created a setting in which men uphold roles that make sure to prove their power and superiority. We can find that gender inequality still exist in settings such as families, workforce, sports or politics. First of all, the roles a family can enforce are the main prove that women still suffer from gender inequality. Men are view as â€Å"breadwinners† while women are expected to be the ones responsible of taking care of the family and the house work. Certainly, society can be blame for that belief because it has created stereotypes about the roles each family member should follow in order to be â€Å"normal†. A good example of a stereotype about women can be the community of Laredo. Laredo its mostly Latino, and in the Latino culture theyShow MoreRelatedGender Inequality : Today s Society Essay1377 Words   |  6 Pages Gender inequality has become an ongrowing issue in today’s society. This issue begun in early history and has grown over time. In early days it simply began as women not being able to vote or not being able to work. This has improved over time and now women have gained those rights, but there are still inequalities in today’s society betw een genders. 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Describe the Risks and Possible Consequences of Children Useing the Internet and Other Media and Tech free essay sample

Stranger Danger This has to be one of the main concerns of all parents when their child starts to use all this wondrous modern technology that we have now. Child are at risk of entering chat rooms to talk about everyday things with who they think are like minded young people but this isn’t always the case. On chat rooms you can get potential paedophiles posing as children. The consequences are that the child could be kidnapped, harmed, sexually abused or assaulted and even killed. Also for adults it can be a precarious time as with the above of adults posing as children you will always get Children trying to pose as adults. Which for the child to them is seen as a giggle or a bit of fun but it can lead to the adult being arrested and questioned about behaviour online. So not only should you be aware of whom your children are speaking to online also who they are being online as well. We will write a custom essay sample on Describe the Risks and Possible Consequences of Children Useing the Internet and Other Media and Tech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Theft With every society there will always be crime and with more children having more and more new gadgets that are must have then the crime rate against children will go up. This can lead to children getting physically hurt and mentally hurt as well. It can also make the child want to hurt someone for the item that another child has got. You have to focus on what is an acceptable amount of tech your child takes out with them also they need to be aware of how to make themselves safe when using it in public. The child`s identity could also be stolen and their name used for more criminal activities resulting in them being arrested or having a huge credit card bill this is due to the child not knowing about sharing certain information over the internet or knowing that some apps not only look at your photos but also get your personal details. Cyber bulling/stalking The practice of cyber bullying is not limited to children and, while the behaviour is identified by the same definition when practiced by adults, the distinction in age groups sometimes refers to the abuse as cyber stalking or cyber harassment when perpetrated by adults toward adults. Common tactics used by cyber stalkers are performed in public forums, social media or online information sites and are intended to threaten a victims earnings, employment, reputation, or safety. Behaviours may include encouraging others to harass the victim and trying to affect a victims online participation. Many cyber stalkers try to damage the reputation of their victim and turn other people against them. Cyber stalking may include false accusations, monitoring, making threats, identity theft, damage to data or equipment, the solicitation of minors for sex, or gathering information in order to harass. A repeated pattern of such actions and harassment against a target by an adult constitutes cyber stalking. Cyber stalking often features linked patterns of online and offline behaviour. There are consequences of law in offline stalking and online stalking, and cyber-stalkers can be put in jail Cyber bullying is the use of the Internet and related technologies to harm other children and young people, in a deliberate, repeated, and hostile manner. As it has become more common in society, particularly among young people, legislation and awareness campaigns have arisen to combat it. But all of the above can have a detrimental effect on the child/young person receiving this treatment it can affect their mental state of mind also their health can be affected as they might get stressed and not eat or drink or look after themselves correctly due to the abuse they are getting.